SPLUNK IN MOTION
Animation & Design
Splunk needed a standard animation and video style to match its brand. The Stoke team created a signature style that’s instantly recognizable and a perfect match for its friendly but focused vibe.
CLIENT
IMPACT
Developed a new 2D motion style that was consistent with the Splunk brand
Enabled stakeholders to scale and consistently apply the brand across a wide variety of omnichannel customer and employee experiences
CHALLENGE
Splunk, a digital security company, loved its contemporary branding, which set the company apart from other competitors in the industry and helped convey its unique ability to provide powerful security services while remaining accessible to users. But the branding didn’t have video and animation styles that matched Splunk’s updated look.
STRATEGY
Splunk’s products are designed to make security tools easy to understand and simple to integrate into larger existing systems. Digital security isn’t always easy to depict in a tangible way, but our designers were up to the challenge. We created a collection of signature design assets that showcase just how important — and powerful — Splunk’s suite of tools can be while portraying its dynamic, high-energy brand feel.
LAS VEGAS, MEET SPLUNK
Splunk hosts an annual conference called .Conf, a user-centric event filled with keynotes, speeches, and networking sessions that feature and explain the powerful security tools Splunk provides its customers every single day. At its latest conference, Splunk took over part of the Las Vegas Strip, with installations in The Venetian that featured its new animation style.
